infotisement

infotisement
in·fo·tise·ment
[ˈɪnfə(ʊ)taɪzmənt, AM -foʊ-]
n INET Infotisement nt (Werbung mit informativem Inhalt)

English-german dictionary. 2013.

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  • Infotisement — Coined in 2000 by copywriter Matthew McDermott, an infotisement is a print article that, on the surface, provides readers with useful news or information on a topic, but whose ultimate purpose is to promote or sell goods or services related to… …   Wikipedia

  • infotisement — noun An advertisement meant to describe and promote the attributes of a companys specific product or service in the guise of a non proprietary, informational format …   Wiktionary

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